Sotheby’s Luxury Lifestyle Survey was recently featured in The Wall Street Journal. This survey of affluent real estate consumers in US, China, UK and Brazil. It highlights the affluent Chinese buyer profile #1 amenity desired by affluent...
Sotheby’s International Realty Affiliates LLC has announced the launch of content marketing with Bloomberg today. Email from Sotheby’s International Realty Affiliates LLC’s Chief Marketing Officer: “I am proud to announce...
We’re constantly getting our arms around how to position ourselves in the changing landscape of social. For instance, Facebook barely shows your FB posts to your fans and followers. Here’s my take on the current rules of the road for...
The majority of buyers now search on mobile devices, so we developed a strategy to capture mobile users . We just launched mobile-friendly property websites that look good on phone, tablet and desktop. They gracefully adjust to fit on any...
You need help. There’s no way to function in this lightning fast market without being helpful to each other. You simply cannot keep up. That’s why we nurture a collaborative culture in our shop. We help each other out. We swap intel....
We just launched a marketing platform that powers all our marketing content and its delivery. We won’t name names, because we want to keep this vendor’s goodness all to ourselves. So, let me tell you why we love “The Magic Box.” Our...
A long-anticipated deal has been inked to open Beijing Sotheby’s International Realty. Sotheby’s was the first auction house licensed to conduct auctions in China, and expanding the brand in the key luxury markets of mainland China has...