With the launch of The Peninsula Magazine, we’ve devised a way to effectively and consistently represent our agents to their high net worth prospects for less than the cost of a full page page ad in the Palo Alto Weekly.
The Peninsula Magazine helps our agents build their brand among affluent consumers by showcasing some of the finest homes available for sale, the neighborhoods that make this area unique, as well as current trends in local and international design, travel, style, art, and wine. The magazine features lifestyle content from Sotheby’s auction house.
Our new direct mail publication reaches over 32,000 single family residences – everyone in our local sphere. We are able to target 100% of the potential home sellers in Palo Alto, Menlo Park, Atherton, Woodside, and Portola Valley. The magazine reaches local buyers, too, as roughly 50% of future buyers are already living in our markets. In fact, within hours of this magazine hitting doorsteps, one of our agents received a phone call about her listing from a local doctor who wants move up to a $6M house within the community.
This exclusive advertising opportunity is only available to Sotheby’s International Realty agents. The next issue runs in December. Want in? Join Dreyfus Sotheby’s International Realty and your first ad is on the house.
